EVERY YEAR THE XBIZ Exec Awards celebrates the exceptional career achievements of the industry’s most prominent professionals that are fueling the brands that excite, motivate and influence. 2018 saw the adult retail industry build and evolve to stay competitive in the age of Amazon, while manufacturers continued to draw new customers with cutting-edge designs and technology, paired with modern marketing strategies that speak to today’s consumers. In this special end-of-the-year wrap-up, the adult retail industry’s luminaries in the running for the 2019 XBIZ Exec Awards share their take on the biggest trends and ideas that kept them motivated throughout the year.
XR Brands is honored to be the recipient of two XBIZ Executive of the Year Awards:
BUSINESSMEN OF THE YEAR WINNER: ARI SUSS, Founder and CEO of XR Brands
One of our top 2018 goals was to maintain growth momentum by finding creative ways to expand brand awareness. This year, we made a strategic partnership with Curve Toys so XR Brands could benefit from their proprietary ultra-realistic, Bioskin material, which is used to make some of the best dildos and molded body pieces in our industry. To help meet our goals on growth, we hired additional support staff to enable XR Brands to meet with our customers more often. The XR Brands team has focused on developing select new high-tech products and industry firsts, including our Urge remote-control strapless strap-ons and our upcoming Shegasm Rabbit Thruster with clitoral suction. XR Brands has received international recognition as a leader in the fetish industry with four top Fetish Company of the Year awards, and one of our key goals is to continue inspiring our team and exciting our customers with new products in 2019.
WIA WOMEN OF THE YEAR WINNER: REBECCA WEINBERG, Director of Sales and Marketing, XR Brands
My advice to young women in this industry is that this business can be challenging at times, yet is a very fulfilling line of work if you stick it out for the long haul. Remember to b vocal in business, as there is a place for you and your opinion matters. Work hard, know your business, be creative–and you will thrive. The most important thing is to treat all customers and competitors with respect, as you never know in which capacity you will work with them in the future.
Click here to read the issue (pages 108, 110).