XR Brands Named EAN 2016 Fetish Company of the Year at Erotix Awards

Manufacturer recognized for innovation in fetish-focused product development

HUNTINGTON BEACH, Calif. – Oct. 17, 2016 – XR Brands has been named 2016 Fetish Company of the Year by industry media organization EAN, which recognized the manufacturer during the recent eroFame convention. The company’s understanding and embodiment of the needs of fetish buyers is evident in its product lines and store trainings, and this award highlights XR Brands’ commitment to quality and authenticity in this lucrative market.

This award marks another incredible year for XR Brands and its fetish-focused lines, with new products incorporated into its catalog catering to niches and interests often left underserved. The manufacturer’s reputation has remained deeply rooted in the BDSM and fetish categories thanks to the success of its signature fetish-focused brands, including Master Series fetish tools, Lovebotz sex machines and Zeus Electrosex e-stim devices. Because once shoppers “outgrow” the beginner basics, they need expert brands they can depend on – and that’s how XR Brands gives its supply chain an important competitive advantage.

“It’s such an honor to be recognized for our innovation and unique understanding of fetish market, and by our international customer base no less,” XR Brands Sales and Marketing Director Rebecca Weinberg said. “XR Brands prides itself on helping retailers keep up with consumer demand with eye-catching and competitively priced fetish tools and accessories, many of which our staff use in their private lives. We live the scene and know what our customers want, and we are honored to have our hard work recognized by this important international award.”

For more information about XR Brands, please email info@xrbrands.com.

To view the full XR Brands lineup, please visit https://xrbrands.com/.