XR Brands Expands CleanStream to Become World No. 1 Anal Care Brand

Renowned brand signs full-line deal with Nalpac to further its presence throughout adult

HUNTINGTON BEACH, Calif. – Feb. 20, 2014 – XR Brands is proud to announce its expansion of the CleanSteam anal care and cleansing brand with new accessories and a new contract with Nalpac, now a full line distributor. CleanStream is the world’s No. 1 brand for men, women and couples looking for the very best in anal cleansing gear, and these strategic advancements help further promote the importance of anal cleansing as part of a healthy sexual lifestyle.

With more than 30 items, CleanStream has enhanced the line with a brand new at-home anal brightening cream with aloe vera, an affordable and soothing alternative to other anal bleaching kits on the market. In a substantial 6-ounce bottle with an MSRP at under $40, CleanStream Bleach Cream boasts the industry’s best cost-per-ounce ratio with the added benefit of aloe vera, making it an appealing option to a broader consumer demographic.

And exclusive to CleanStream is an open flow-top enema bag made of premium silicone, the only quality enema bag on the market with this convenient and popular steady-fill design. In-demand in multiple countries, this unique open-top bag hangs from the shower head and provides a one-of-a-kind cleansing experience.

With the anal care market advancing so quickly, Nalpac has signed on as a full line distributor of CleanStream and is poised to bring this important product category to even more adult stores nationwide.

“This category is so important for healthy sexual lifestyles that include anal sex, and CleanStream addresses this category completely with a full range of products dedicate to anal care,” Nalpac Director of Operations Glenn Le Boeuf said. “I look forward to servicing my customers with this range of goods and am proud to offer the leading brand name in anal care.”

Once reserved for niche markets, anal care and cleansing products are now common parts of consumers’ households and sexual lifestyles of all kinds.

“CleanStream has been well received with customers thanks to its wide appeal – it is not marketed to just one audience, and we’ve taken a drugstore approach to its packaging and marketing,” XR Brands General Manager Randy Alvstad said. “No other brand comes close to offering this comprehensive of a product range, everything from a one-time-use disposable bulb to a premium ‘luxury’ shower system. CleanStream has something for everyone, and that’s why it’s No. 1.”

XR Brands is the industry’s first manufacturer to develop quality comprehensive product collections that cater to underserved niche markets and sexual lifestyles. XR Brands brings niche sexual lifestyles into the mainstream with fully branded product lines that cater to the widest variety of consumers, from couples and beginner players to more advanced fetish aficionados. Through modern design, state-of-the-art construction and dynamic packaging and merchandising, XR Brands makes fetish and niche lifestyle products approachable to retailers and consumers looking to grow in new and exciting directions. Since 2007 the company’s award-winning team of experts has created popular collections catering to every fetish interest, including electro stimulation, erotic massage, enema play, enlargement pumps, BDSM and sensation play, leather bondage, and powerful sex machines. Most recently XR Brands named 2013 BDSM Pleasure Products Company of the Year by adult media outlet XBIZ.