XR Brands Signs w/ Entrenue to Supply Savvy Sexual Wellness Line

Doctor-recommended collection now part of boutique distributor’s unique catalog

HUNTINGTON BEACH, Calif. – July 2, 2014 – XR Brands has signed a national distribution deal with Entrenue to bring the renowned Savvy line of sexual wellness solutions to retailers across the country. Entrenue will bring a selection of the line’s top SKUS – designed and recommended by AASECT-certified sexuality educator and published author Dr. Yvonne K. Fulbright, PhD, MSEd – to bring retailers an intimate option for every shopper. Because everyone deserves sexual, Savvy satisfaction.

Entrenue has added a careful selection of Savvy massagers, prostate vibes, cock rings and other sex toy essentials to cater to every experience level, including:

• Le Vibe, an exhilaratingly powerful dual-stimulation massager ergonomically contoured for comfortable insertion and a smooth glide with an elegant curvature. Made of premium silicone with two motorized contact points and 10 vibration patterns and speeds, Le Vibe is the perfect introduction and upgrade for fans of simultaneous intimate sensations.
• Splendid, a multi-function prostate massager for intense and targeted P-spot stimulation with an angled, anatomical tip for a natural feeling. Its external controller allows for effortless operation and easy maneuvering for men of all experience levels.
• Intimate Bliss, a convenient all-in-one pleasure kit with three must-have starter toys for modern woman looking to explore her intimate self. It includes a 6-inch stick vibe, a compact mini massager with a curved tip for G-spot play, and weighted kegel balls for a simple introduction to strengthening the pelvic floor.

Made to fulfill an intimate need or desire – be it a health issue such as erectile dysfunction or a pleasure preference like anal play – Savvy products are easy to use and provide both health and pleasure benefits. Whether to maintain prostate health, strengthen the pelvic wall, or enhance intimacy between partners, Savvy recognizes consumers’ unique and diverse needs – and is value priced to universal accessibility.

“Savvy is economically priced and packaged perfectly for the clientele it caters to, so it made sense that we include elements of the line in our catalog,” Entrenue President Joe Casella said. “Savvy is ideal for stores with softer lingerie and lifestyle sections looking for an accessible and affordable line inspired by the personal care industry. The innovative and discreet packaging highlights the health benefits for each product and inspires men and women of all kinds to explore their sexual health, sensuality and intimate relationships.”

Savvy provides retailers with discreetly packaged, professionally merchandised essentials that can be displayed outside of the traditional sex toy section. Featuring interactive packaging inspired by the mainstream personal care category, Savvy acts as a creative transitional line for stores’ softer lingerie and lifestyle sections – or for stores looking to branch into pleasure products for the first time.

Each product is tastefully concealed by a magnetized flap that concisely outlines its features and health benefits with helpful commentary from Dr. Fulbright. Shoppers can lift the flap to learn more and view the product through a see-through “window” and simply close the flap to maintain a sense of discretion.

“We collaborated with Dr. Fulbright for her forward-thinking approach to sexuality education and she has a unique perspective that made a big difference during the development process,” XR Brands General Manager Randy Alvstad said. “And Dr. Fulbright’s photo is featured on every package with a genuine and informative recommendation, and that, combined with Savvy’s affordable price points, helps secure the sale.”

To view the full lineup, please visit http://drfulbright.com.

To place an order, please contact your preferred Entrenue sales representative or email info@xrbrands.com.