Strategic merchandising program creates in-store fetish shopping destination
HUNTINGTON BEACH, Calif. – May 26, 2016 – XR Brands has introduced customers to a unique Store Within a Store retail support program that helps storeowners create interactive, eye-catching and attractive pop-up displays for kink and BDSM items. Tailored to each store’s unique brand, customer base, and layout, these in-store installations make it easy for retailers to create one-stop shopping destinations for all things fetish.
The Store Within a Store program lets stores work directly with XR Brands representatives to create interactive displays customized to any size, scale and associated product order. Whether looking to expand their kink sections or cater to customers looking for intermediate and advanced gear, adult stores can circumvent navigating unknown territory and receive expert advice and instruction by XR Brands’ trained sales reps, who boast a unique understanding of the BDSM market.
“XR Brands is rooted in BDSM and fetish and we’re using that valuable knowledge to help customers expand their inventories beyond the basics and beginner-level gear and optimize in-store merchandising,” XR Brands Director of Sales Rebecca Weinberg said. “By creating a branded shopping destination for our BDSM and fetish gear, stores can make better use of space while assuring that they stock the must-haves that BDSM shoppers want and expect. And buyers can take the guesswork out of the process by working with XR Brands professionals who truly understand the market.”
The program debuted with an elaborate in-store installation at West Hollywood’s famed Chi Chi LaRue’s that involved building a full-blown dungeon on the sales floor, intriguing and enticing shoppers to explore fetish and BDSM gear beyond the beginner level. Officially deemed the XR Dungeon, this clever pop-up offers an interactive display of various advanced tools from XR Brands’ popular product lines, including the top-selling Master Series collection of advanced chastity, restraint, sounding, anal and other fetish tools.
“We came up with the concept following an inspired meeting with the Chi Chi LaRue’s team, who were eager and excited to put together something special to promote XR Brands in their brick-and-mortar store,” XR Brands Director of Strategic Planning Lynda Mort said. “The XR Dungeon has been a huge hit for Chi Chi LaRue’s, and we wanted to offer this level of retail support to other loyal customers and help equip them with displays and merchandising tools designed to increase sales and promote XR Brands’ popular product lines.”
Store Within a Store design displays can feature one or several XR Brands labels, from the company’s famous kink-focused brands to the groundbreaking Tom of Finland collection, which brought erotic art to life for the iconic artist’s avid fans.
“We love making it easy for retailers to expand their customers’ kink horizons,” Weinberg said. “XR Brands lives and breathes kink so that our customers don’t have to – unless they’re into it!”
To view XR Brands’ entire catalogue, please visit https://xrbrands.com/.