Chi Chi LaRue’s grand opening was a hit over the weekend featuring a special area in the store dubbed the “XR Dungeon” dedicated to XR Brands’ range of products at their new location at 8861 Santa Monica Blvd. West Hollywood, CA. Several members of XR Brands staff was on hand, many wearing fetish inspired attire, to join in on the festivities. “The XR Dungeon is something special we designed especially for Chi Chi LaRue’s new store,” XR Brands Director of Sales & Marketing Rebecca Weinberg said. “This interactive ‘store within a store’ was made with Chi Chi LaRue’s target customers in mind and is the perfect place for a live event featuring all kinds of kinky fun. Now let the fabulous flogging begin!”
Guests enjoyed champagne and live music with DJ Chi Chi LaRue herself. They were also enthralled with flogging demonstrations with Brendan Patrick and Aiden Star in the XR Dungeon. Spotted at the event among the crowd were guests from Tom of Finland Foundation and execs from the adult novelty distribution business.