Manufacturer recognized for innovation in fetish-focused product development

HUNTINGTON BEACH, Calif. – July 26, 2016 – XR Brands has been named 2016 Fetish Company of the Year by industry media organization StorErotica, which recognized the manufacturer for its innovation and unique expertise in the fetish category. The company’s understanding and embodiment of the needs of fetish buyers is evident in its product lines and store trainings, and this award highlights XR Brands’ commitment to quality and authenticity in this lucrative market.

This award marks another incredible year for XR Brands and its fetish-focused lines, with new products incorporated into its catalog catering to niches and interests often left underserved. The manufacturer’s reputation has remained deeply rooted in the BDSM and fetish categories thanks to the success of its signature fetish-focused brands, including Master Series fetish tools, Lovebotz sex machines and Zeus Electrosex e-stim devices. Because once shoppers “outgrow” the beginner basics, they need expert brands they can depend on – and that’s how XR Brands gives its supply chain an important competitive advantage.

“Many of our staff live the scene and use the gear we design, develop, and manufacture, which means we genuinely understand the needs and desires of the community,” XR Brands Sales and Marketing Director Rebecca Weinberg said. “Rather than guess or pick-and-choose which products we should make, XR Brands utilizes feedback and special requests from our vast customer and fan base. XR Brands prides itself on helping retailers keep up with consumer demand with eye-catching and competitively priced fetish tools and accessories, and we are honored to have our hard work recognized by this important award.”

This unique capability combined with strategic product development and sourcing has equipped XR Brands to create products that shoppers truly want, all while using expert design, smart packaging, and a competitive pricing structure that makes it accessible to the masses.

“We are so honored to have won the Fetish Company of the Year Award; it’s been an incredibly rewarding year filled with exciting new products, innovative technology, new hires and, most importantly, hard work,” XR Brands Director of Strategic Planning Lynda Mort said. “It’s a pleasure to know that the industry has taken notice, and we’d like to thank everyone who voted for XR Brands. We look forward to another successful year!”

For product information, please email Weinberg at rebecca@xrbands.com.

To view the full XR Brands lineup, please visit https://xrbrands.com/.